In recent days, in keeping with the Ministry of Commerce
Appliances to the countryside
System, refrigerator market in February 2010
Dwelling Home equipment
Sales data to the countryside, in February the overall scenario for the higher, Haier Refrigerator with 44% general market share reelection dwelling home equipment to the countryside first. Previous to this, the PRC, the retail release monitoring information additionally show that in 2009, Haier's fridge market share of 12 cities was 47.4%, still on prime of the first 12 months.
Brand concentration to reinforce the "three first" introduced collectively a
The report from the "
Amount "," increase "," sales "perspective of residence home equipment to the countryside three markets analyzed. And gains from the gross sales viewpoint, in first place in the Haier refrigerator present market share of 44%, up 9.24%, the cumulative 41.06 %, is twice the second.
From a sales perspective, the Haier fridge with 44.89 percent of gross sales, the business ranked the primary, cumulative forty one.ninety two % this 12 months. From the statistical point of view, in the final 30 fridge brands, along with the primary two to maintain optimistic progress than most different manufacturers are the negative development, down from -0.01% to -3.8% vary.
Farmers are likely to big brand
In the rural market research, the reporter discovered that due to the many model freezer rural areas, shoppers choose the "huge model" choice. Business consultants have mentioned that this brand conscious shoppers with farmers have relations. They need the big brands to bring their sense of safety, but because the world
Haier's first model of fridge merchandise, natural to fulfill the needs of rural shoppers.
Freezer from Haier's market knowledge curve that, starting in June of final yr, its gross sales have always been a gradual improve, in February this 12 months, its gross sales reached their blowout like, crashed forty four%. Extra importantly, because of its design, product quality, after sale
So excellent benefit, so to win the agricultural customers.
Carbon into core components
As the house appliance trade continued to upgrade, it needs to do major companies supporting innovation. From the present rising development of the overall refrigerator market, technological upgrades to carry the product to improve to play a vital position in persuading and encouraging extra client spending. In information released by the PRC, reporters noticed the freezers offered in January this yr ranked the highest ten fashions in Haier accounted for 7, the new flight, the United States, the stars have a by product comparability reporter found that every one in style models are a mix of new know-how in a wide range of industries.
As distinctive foaming course of, to achieve the double conversion freezer temperature cabinet; by professional temperature compensation, inner guts of the home button absolutely closed horizontal freezer, are highly praised by customers. All 10 fashions in the product's statement also found that "low-carbon
"Has turn into a standard theme, the import effectivity compressor, power consumption lower than half a degree on the core promoting level of most able to contact the consumer to purchase.
Service is a vital indicator scores
"My house city distant from, so once I buy a fridge that may not be the first to ask to my door
. "One farmer man told reporters. And he said they symbolize the aspirations of vast majority of peasants customers.
It's understood that every of the buyer appliance trade
In a large proportion of companies should not in place, service and other issues not timely raised. For the rural areas concerned, very few folks will assume their rights are infringed upon by different means of Rights. Subsequently, "would relatively spend more money, but additionally service the entire" view of consumption as farmers.
Depends upon the group channel advantage, the Chinese language model Haier freezer first, utilizing outstanding service benefits for the patron to ship the assured service. It is understood that Haier Group